On the Border – Back to Our Tex-Mex Roots
On the Border was at its best when it served up Tex-Mex authenticity. Our campaign let people know that OTB was recommitting to the old school cantina recipes, principles and quality that made it great. This spot uses some mouth-watering sizzle to remind people that OTB grills their fajita meat over mesquite fire like the original vaqueros did back on the range.
Tex-Mex Pick 'Em
We renamed the combo platter meals and promoted them as Tex-Mex Pick 'Em combos. We even distributed actual Pick 'Em decks to restaurants. Servers would have customers pick from the deck to receive various deals.
