The Kendall Custom - Rolling Cancer Crusher
Kendall Motor Oil partnered with Thompson Street Customs to construct a souped-up ‘67 Mustang restomod called “The Kendall Custom.” Once finished, the car was auctioned off at Mecum Auctions with all the proceeds going to Curing Kids Cancer. Utilizing a strategic mix of social and traditional media, the campaign as a whole was a big success. The posters won a gold Graphis award, but the best win of all was raising $450,000 for the fight against children's cancer.
