Bosch Envision and Focus Wipers reduce blur and glare, making it easier to see at night. It's an evolution for wiper blades. So we treated this as an evolution for drivers themselves, informing people that Bosch wipers are so adapted to the dangers of driving on stormy nights, it's almost as if those who drive with them are, too. We gave our drivers the eyes of nocturnal vision to show that "Night Vision has evolved."
Driving evolved. And so did the campaign. During international auto parts conventions AAPEX and SEMA, our nocturnal eyes met the gazed of millions from the Las Vegas Sphere.
Here's what people saw, thanks to collaboration with the brilliant minds of the Sphere.
Here's what we accomplished.
