Most brands worth their salt usually do something special for the Holidays. This is how we spread the cheer in Shiner Country.
You’ll find that people are more receptive to carolers if the carolers happen to be popular country music bands. And if they happen to be bringing Shiner beer.
Full Disclosure: The party-throwers knew Randy Rogers Band was coming.
But the person answering the door and the rest of the partygoers were genuinely surprised!
We promoted Shiner’s seasonal beer Shiner Holiday Cheer with a little choo choo under the tree.
Then we capped it all off with the “12 days of Shiner.” Giving the classic song a Shiner twist, we would post one verse each day, finishing with the grand finale post on Christmas Eve. Humble brag: I’m the vocalist.
