Like us. Follow us. Visit us. But most of all, drink us. Shiner's built a strong brand presence through digital, social and traditional media. It's grown to be a nationally loved brand while never losing its easy-going small-town Texas charm. Our work told folks that no matter where you are, if you're drinking our beer, "This is Shiner Country."
Here's video I wrote recapping highlights of the work we did in 2019.
Fun social posts, videos and games we shared. Click to enlarge.
SHINER VS CORONA
(The virus. Not the beer.)
During the worst days of Covid, Shiner made a sincere effort to show empathy for everyone out there – giving tips on how to deal with quarantine, building up a little morale and just, in general, trying to help people make the best out of a less-than-ideal situation.
One of our early posts was an April Fools joke. Many people commented, wishing this fake beer was real. Another video demonstrated the proper way to hold a Zoom meeting in Shiner Country.
These are some of the social posts that demonstrate the Shiner way to handle Quarantine.
