Crest has the Cavity Creeps. All State has Mayhem.
And Boudreaux’s has RASHADON!!!​​​​​​​
Sometimes, if the product is right, it’s fun and effective to create a symbolic villain for your product to oppose. This online video is essentially a product demonstration that shows how Boudreaux’s Butt Paste stops a monstrous rash from wreaking havoc, told from the perspective of a baby…who apparently loves giant monster movies.

A peek behind the scenes.