
Crest has the Cavity Creeps. All State has Mayhem. And Boudreaux’s has RASHADON!!!
Sometimes, if the product is right, it’s fun and effective to create a symbolic villain for your product to oppose. This online video is essentially a product demonstration that shows how Boudreaux’s Butt Paste stops a monstrous rash from wreaking havoc, told from the perspective of a baby…who apparently loves giant monster movies.
Here's a peek behind the scenes.