Fansville Interactive Commercial
Fansville is a small town where only two things matter: college football and Dr Pepper. We created this interactive spot so real-life fans could feel like citizens and take part in the fun.
Fans get a Facebook or Instagram invitation to “Star in a Dr Pepper commercial.” People who click the link can upload videos where they give their alibis to a deputy who has accused them of vandalizing a college mascot.
Once the video uploads, the fan is now part of an actual commercial that he or she can share with friends and followers. And then, they can create and share their own videos and keep the process going on and on.
