Patrón Tequila

Simply Perfect. That’s Patrón’s classic tagline. (Alas, I didn’t come up with it.) So, nothing too tricky or complicated for this campaign. Product on white. Copy does the rest of the work. And unlike many other product/headline combinations, it’s actually conceptual because it illustrates the perfection of simplicity, or is it the simplicity of perfection?

Holiday Spot